Brand Loyalty
Did you know that...
67% of consumers believe that the brands they know don't keep their promises?
89% of consumers feel no personal connection with the brands they buy?
47% of consumers feel there's no real difference between competing brands?
Research shows that the greatest factor impacting customer loyalty is brand consistency—yet so many companies can't deliver on this.
67% of consumers believe that the brands they know don't keep their promises?
89% of consumers feel no personal connection with the brands they buy?
47% of consumers feel there's no real difference between competing brands?
Research shows that the greatest factor impacting customer loyalty is brand consistency—yet so many companies can't deliver on this.
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Yahoo MyWebposted by Shahar Boyayan @ 9:38 AM
3 Comments:
Isn't branding all about building a personal connection in the first place?
Dan Schawbel
www.personalbrandingblog.com
Exactly, so it is really sad that few companies ever do that. More so today that the main focus of a company should be to engage their customers
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