Apple and Marketing and Promotion

We have a puppy!
It is a white mini schnauzer. Her name is Apple,(because she is white, like the Mac, got it?)
It is amazing how we get ourselves thinking about the puppy and doing things for the puppy all the time.
Suddenly it became the highlight in our lives.
It demands a lot of work too. Vaccines, food time, do we take her with us or do we leave at home? Change of schedules etc. And it is just a puppy!
But it is fun and we do it.
We also spend a lot of time looking Apple play, Apple running, Apple learning.
We enjoy every minute of it.
Apple is good at marketing herself. She runs to us, give kisses and act cute most of the time. When she tilts her head and look right at you, you just can’t help petting her.
I have to say she is really good at promoting herself.
When people are around her, they are all about her.
Maybe it is because she does whatever she does with passion and authenticity.
My question is: Do you promote yourself and your business in such effective way?
Do people stop what they are doing to pay attention to you? Are you in their mind when they think about a service or product like yours?
Do you market and promote your business right?
The right marketing will change people’s mind, but the right promotion will change people’s behavior.
We didn’t plan to have a puppy, but when we got Apple in our arms and she kissed us, we changed our minds and got her. (Good Marketing).
The way she behaves, asks for treats and comes after us, made changes in our behavior. We changed our habits to be able to have the puppy close to us most of the day. (very good promotion).
For Apple this is just being natural. It is the way she sees things and get what she wants. It is part of being Apple.
Have you reached this level of expertise with your marketing and promotion? Are they just part of who you are?

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posted by Shahar Boyayan @ 11:35 AM