Marketing in trade shows
Since we have the business to business coming next week here in Utah, here are some tips:
Make certain that someone is always staffing your booth and ready to greet visitors. Regardless of how well designed your display may be, it is no substitute for the information that prospective clients can obtain only by interacting with you. · Greet each person as you would a guest in your home. Don't jump right in to a sales pitch!
· After briefly interacting with a visitor and having pre-qualified them as a potential client (or not), offer them an appropriate piece of literature along with your business card. Never hand out your most expensive literature, save that for the first meeting.
· Follow up! A thank you note and/or phone call to all visitors who expressed an interest in your product or service is essential, or else you just wasted all your time and money at the trade show.
Make certain that someone is always staffing your booth and ready to greet visitors. Regardless of how well designed your display may be, it is no substitute for the information that prospective clients can obtain only by interacting with you. · Greet each person as you would a guest in your home. Don't jump right in to a sales pitch!
· After briefly interacting with a visitor and having pre-qualified them as a potential client (or not), offer them an appropriate piece of literature along with your business card. Never hand out your most expensive literature, save that for the first meeting.
· Follow up! A thank you note and/or phone call to all visitors who expressed an interest in your product or service is essential, or else you just wasted all your time and money at the trade show.
BlinkList
Blogmarks
Connotea
del.icio.us
Digg it
Furl
Linkroll
ma.gnolia
Spurl
tagtooga
Wink
Yahoo MyWebposted by Shahar Boyayan @ 9:57 AM
1 Comments:
At a trade show it is totally a great idea to hand out at a small business card, but not just a plain business card. Rippedsheets.com which makes 100% recycled labels with a 100% recyclable liner has a standard business card with a photo of trees, a website link to recycled labels, a short paragraph on products, and in short, it is a mini brochure. Spend some time and make a special business card. Go to a printer like Vistaprint.com and make a business card up yourself in minutes. Use your credit card and expedite it in 3 days. If you have run out of time, have the cards shipped to your room at the trade show, or even your booth. It's important to do a good job for trade show attendees who are in a hurry and under pressure to visit your booth and hundreds of others in a typical day.
Post a Comment
<< Home