Positioning and Cuisine Unlimited
Yesterday I attended my favorite event of the year, the Cuisine Unlimited Sizzlin Summertime Soiree.
It is not my favorite just because of the food, which I love. It is my favorite because it is just a wonderful way to market a business and position yourself in the market and it is done to perfection.
Cuisine unlimited is a catering company. Every year they use their facility to put together a networking event. Business owners come, enter the place, and in every room they find a room decorated with a specific theme and with samples of dishes. For example, yesterday the first room had a theme of deep sea. the walls showed videos with fish, the tables were on top of aquariums, there was music, ice sculptures, performers and even a mermaid. Another room had China as a theme, with typical food, music and Dragons performing. There were several different rooms. You go around, taste the food, enjoy the performances, meet people, talk and network about business. The attention to details is really great. You leave the place feeling really good about everything.
Cuisine unlimited puts the event together with some strategic partners every year. Everyone gets the chance to promote their business. Smart!
Now, for all the people attending, who do you think they will call when they need catering or performers, ice sculptures, flowers etc?
This is using marketing is a wise way, partnering, creating an experience for the attendees and impressing their minds with the fact that you are the expert and leader in your market.
How can you turn your business into an great experience for your customers and prospects?
It is not my favorite just because of the food, which I love. It is my favorite because it is just a wonderful way to market a business and position yourself in the market and it is done to perfection.
Cuisine unlimited is a catering company. Every year they use their facility to put together a networking event. Business owners come, enter the place, and in every room they find a room decorated with a specific theme and with samples of dishes. For example, yesterday the first room had a theme of deep sea. the walls showed videos with fish, the tables were on top of aquariums, there was music, ice sculptures, performers and even a mermaid. Another room had China as a theme, with typical food, music and Dragons performing. There were several different rooms. You go around, taste the food, enjoy the performances, meet people, talk and network about business. The attention to details is really great. You leave the place feeling really good about everything.
Cuisine unlimited puts the event together with some strategic partners every year. Everyone gets the chance to promote their business. Smart!
Now, for all the people attending, who do you think they will call when they need catering or performers, ice sculptures, flowers etc?
This is using marketing is a wise way, partnering, creating an experience for the attendees and impressing their minds with the fact that you are the expert and leader in your market.
How can you turn your business into an great experience for your customers and prospects?
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Yahoo MyWebposted by Shahar Boyayan @ 1:25 PM
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