Online Marketing:Put Your Best Word Foward
by bizstrat
How RU? GTG. BRB. TTYL8R. Do these terms mean anything to you? Maybe so, but, will they mean anything to the individual to whom you are writing? It’s likely they won’t.
Writing in—and for—business communication is a delicate (and lost) art. Individuals—yes, even business professionals, and maybe even your colleagues—have lost touch with the fine art of business letter writing. Whether writing an e-mail, or putting together a letter on a piece of paper and dropping it in the mail, put your best words forward. Begin with a salutation: a Dear Sue, Good morning John, or even a Dear Mr. Doe.
Organiza your thoughts. What is the purpose of the missive? A follow-up to a prior conversation? A request for information? Consider your audience. Are you writing for the first time to a potential client? Corresponding with a long-time business colleague? Regardless of the audience or how well you know it, be professional. Words, once put to paper, cannot be taken back. As author Robert Whipple wrote in Understanding E-Body Language, individuals need to learn how their words will be "understood" by the recipient when body language isn't part of the equation.
Proofread, edit, and re-read before you either hit send or the print button. Make sure every word counts and conveys the message you want it to.
Close your letter with a “Sincerely” or a “Best regards.” Sign it and send it.
Go back through your past correspondence, does it make you cringe or are you proud of your efforts? Remember, professionalism in business communication trumps shortcuts and shorthand e-lingo.
Robbi Hess
posted by Shahar Boyayan @ 2:04 PM
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