Internet Marketing: A Successful Online Business
This is a key point when thinking about creating a website to build a business online:
Build a content website for your profitable keywords which overdellivers to the user that you are targeting. Remember an Internet user is looking for information and not sales talk. So use your content to show her your expertise in your area. Write your content in such a way that your user stays and browses through your site instead of hitting the 'back' button. Talk to your user through your content and pre-sell to them the product you want to sell - information/product/your offline business etc. Pre-selling using content builds confidence in your user.
Build a content website for your profitable keywords which overdellivers to the user that you are targeting. Remember an Internet user is looking for information and not sales talk. So use your content to show her your expertise in your area. Write your content in such a way that your user stays and browses through your site instead of hitting the 'back' button. Talk to your user through your content and pre-sell to them the product you want to sell - information/product/your offline business etc. Pre-selling using content builds confidence in your user.
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Yahoo MyWebposted by Shahar Boyayan @ 2:37 PM
1 Comments:
You are absolutely right. Always start with the customer in mind. See everything from their perspective. They don't want sales chat; they want useful information. Provide that and sales will follow. I provide similar advice at my internet psychology blog at http://www.grahamjones.co.uk
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